Apothic Merlot 750ml 750ml
Apothic Merlot, produced in California, is a smooth, fruit-forward red built in Apothic's signature approachable style. This 750ml bottle offers ripe dark fruit flavors layered with...
The Story Behind The Bottle

Habits Bottle Shop
Apothic Merlot, produced in California, is a smooth, fruit-forward red built in Apothic's signature approachable style. This 750ml bottle offers ripe dark fruit flavors layered with soft, velvety tannins, making it an easy-drinking Merlot for both newer wine drinkers and longtime fans of the grape. It's the kind of red that's just as enjoyable poured on its own as it is alongside a meal.
Merlot's naturally soft tannins and dark fruit character make this bottling a great match for roasted or grilled meats, pizza, pasta with marinara, or a simple charcuterie spread with salami and mild cheeses. It's a forgiving, crowd-pleasing pour for casual dinners, potlucks, or weeknight meals when you want a reliable red without much fuss.
Apothic has built its reputation on bold, flavorful wines that are easy to love, and this Merlot is a solid entry point into the lineup for anyone who wants dark fruit richness without heavy tannins. Order this Merlot online at Habits Bottle Shop and add a dependable everyday red to your wine rack.
What To Expect In The Glass
Wine
Ways To Pour It
Neat
Served on its own in a rocks glass, letting the full character come through exactly as crafted.
On The Rocks
A single large-format ice cube slowly opens things up and softens the edges as it melts.
In A Cocktail
Works well as the backbone of a simple classic — let it do the heavy lifting.