Jack Daniels Black Label 750ml 750ml
Jack Daniel's Black Label, better known as Old No. 7, is the whiskey that put Lynchburg, Tennessee on the map. Made using the brand's signature Lincoln...
The Story Behind The Bottle

Habits Bottle Shop
Jack Daniel's Black Label, better known as Old No. 7, is the whiskey that put Lynchburg, Tennessee on the map. Made using the brand's signature Lincoln County Process, every drop is slowly filtered through sugar maple charcoal before barreling, giving it the smooth, distinctive character Jack Daniel's is famous for worldwide.
The nose offers classic notes of caramel, vanilla, and banana, with a palate that brings smooth brown sugar sweetness, oak spice, and a touch of smoky char. The finish is clean and moderately warming, making it an easy, versatile sipper.
Old No. 7 is endlessly mixable, whether you're building a Jack and Coke, a whiskey sour, or a Lynchburg lemonade, and it's just as satisfying neat or on the rocks. Pair it with barbecue, smoked meats, or classic Southern comfort food.
Shop Jack Daniel's Tennessee Whiskey online at Habits Bottle Shop, available in a range of bottle sizes for every occasion.
What To Expect In The Glass
Whiskey
Ways To Pour It
Neat
Served on its own in a rocks glass, letting the full character come through exactly as crafted.
On The Rocks
A single large-format ice cube slowly opens things up and softens the edges as it melts.
In A Cocktail
Works well as the backbone of a simple classic — let it do the heavy lifting.